A community resource to support experience-based organizations with timely consumer research.
Engaging Audiences with Experiences
Insights
If you are in the business of bringing people together for any reason, you likely already know the competition for audience is more fierce than ever. While the activities people are engaging in has shifted, their motivations are probably not all that different than they were before. Understanding these motivations and expectations will be key for leaders looking to connect with new audiences and drive more support.
Since 2020, Stone-Olafson has been leading engagement research focused on getting Alberta audiences reconnected with the experience economy. Outcomes, insights, solutions and workshops are free for any organization looking to better understand what our markets want. The point is to provide leaders the facts they need to meaningfully engage with their communities and bring experiences to life.
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Spotlight on Arts Audiences
People connect with arts and culture in many different ways, and Albertans are keen consumers, creators, supporters, and attendees of arts and culture experiences. Understanding their behaviours, attitudes, preferences, and expectations can sharpen your decision making to effectively engage these audiences.
Brought to you by the generous support of the Rozsa Foundation and other arts organizations, this work includes a set of studies designed specifically for the arts and culture sector, helping leaders enhance their relevance and grow their audiences.
This set of research studies is the latest industry work and is completely free to any organization. Available resources include detailed reports with regional considerations, presentations that provide insights and ideas to support leaders in developing strategies that will resonate with Albertans.
Click here for research results and updates.
The New Experience Economy
There is an old adage that people often do not recognize the value of something until it is gone. During the Covid pandemic, live experiences were taken away, and consumers turned to television and digital platforms for entertainment. Similarly, organized sports were replaced by more self-directed activities like walking or biking.
Building a vibrant experience economy hinges on developing a deep knowledge of how consumers are thinking and making choices about how to spend their time and money. This research was developed as a lasting resource for programmers and marketers, helping them shape their strategies. It offers detailed assessments of consumer attitudes, expectations, barriers, motivators, and more.
Insights
CASE STUDY