
Our People
Gillian Grantham
Associate Vice President


Cred:
Owner, Westside Research
Senior Research Manager, Ipsos-Reid
Client Success:
Calgary Co-op, Cenovus, Primary Care Networks, Town of High River, University Hospital Foundation, UFA
Best At:
All things engagement (employees, stakeholders, customers), brand strategy, communications and advertising, connecting dots and people, remembering that one detail from six months ago, noticing your new glasses (and complimenting them), home decor.
Gillian is equal parts strategic thinker and detail devotee - the person who keeps track of both the big idea and following up on any forgotten detail. She’s naturally curious, highly observant, and just Type A enough to ensure nothing slips through the cracks. She’s quick to find clarity in a messy conversation, the tension in a stakeholder dynamic, or spot the opportunity hidden in plain sight. Known for her approachable style and ability to build strong rapport, Gillian brings a collaborative spirit to every project. Whether it’s the nuance in a comment or the insight buried three layers deep, she’ll catch it and make it useful. Clients value her ability to listen closely, adapt quickly, and stay focused on what matters most to them. Strategic, meticulous, and quietly tenacious, Gillian makes the complicated feel manageable. And she’s genuinely nice to work with.
Insights

CASE STUDY
Engaging Audiences with Experiences
A community resource to support experience-based organizations with timely consumer research.

CASE STUDY