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Our People

Jason Letwin

Research & Performance Manager, Explore Edmonton

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Jason Letwin

Cred:

  • Research & Performance Manager, Explore Edmonton



Client Success:

Travel Alberta, Tourism Calgary, Explore Edmonton, ATB, EPCOR



Best At:

Tourism research, writing, presentations, survey design, giving data a story worth reading, karaoke.



Jason gets excited when he sees a canvas of raw data and that should tell you enough about him. Like a jigsaw puzzle, he loves to figure out how each piece affects the big picture. He has an appreciation for storytelling and a knack for explaining complex ideas in an approachable way--if you can't explain things simply, you don't know it well enough yourself.


Jason can often be found reading his books, or embracing the challenge of learning a new skill. His devotion to learning has made him naturally curious and gives him the patience to work out a problem, no matter how challenging it may be.

Insights

A community resource to support experience-based organizations with timely consumer research.

CASE STUDY

Engaging Audiences with Experiences

A community resource to support experience-based organizations with timely consumer research.

Legendary ad man David Ogilvy said “Never stop testing, and your advertising will never stop improving”, and we have some ideas on how to test your advertising.

CASE STUDY

Stop wasting your money on creative testing

Legendary ad man David Ogilvy said “Never stop testing, and your advertising will never stop improving”, and we have some ideas on how to test your advertising.

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