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Our People

Kim Griffin

Associate Vice President, Ipsos-Reid

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Kim Griffin

Cred:

  • Associate Vice President, Ipsos-Reid

  • Senior Research Manager, Ipsos-Reid



Client Success:

Calgary Co-op, Calgary Stampede, ATCOenergy, Heritage Park, Glenbow, Calgary Health Foundation



Best At:

Segmentation, customer experience, brand strategy and development, client service, sarcasm, to-do lists.



When you meet Kim you'll notice she talks fast, she’s very clever, she smiles a lot, and doesn't miss a thing. Bring your most challenging and problematic issues forward, and you'll get an approachable, knowledgeable business partner who will be more than happy to raise the bar on what you thought research could accomplish.  She handles customer segmentation with the same ease and sharp insight she brings to qualitative deep dives. In a sentence:  she gets it.

Insights

A community resource to support experience-based organizations with timely consumer research.

CASE STUDY

Engaging Audiences with Experiences

A community resource to support experience-based organizations with timely consumer research.

Legendary ad man David Ogilvy said “Never stop testing, and your advertising will never stop improving”, and we have some ideas on how to test your advertising.

CASE STUDY

Stop wasting your money on creative testing

Legendary ad man David Ogilvy said “Never stop testing, and your advertising will never stop improving”, and we have some ideas on how to test your advertising.

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