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Our People

Mathew Stone

Co-Founder, Stone-Olafson

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Mathew Stone

Cred:

  • Co-Founder, Stone-Olafson

  • Organizational Effectiveness Manager, Calgary Stampede

  • Consumer Insights and Brand Manager, Calgary Stampede

  • Senior Research Manager, Ipsos-Reid



Client Success:

Calgary Economic Development, Travel Alberta, Tourism Calgary, Direct Energy, Calgary Stampede, Calgary Arts Development, Sport Calgary


Best At:

Employee engagement, branding, customer engagement & experiences, fixing problems, presenting, long-term client relationships, landscaping.

 

 

 

Outcomes, and how information can best be used to achieve the client's business goals, are what drives Mathew. He's a fixer who prides himself on simplifying the issues to get to the heart of a problem, then just as quickly recommends how best to solve it. He works from the belief that great information is not about collecting numbers and providing reams of charts: it's really all about engaging audiences.

 

Mathew has worked with a diverse range of partners from economic development groups to arts groups, from energy & utility companies to museums and tourism attractions. And he helped lead the re-development of one of Canada's most iconic brands, the Calgary Stampede.

 

A convincing and engaging communicator, he always delivers objective answers to hard questions. No stalling. No BS. Just clear, simple answers and direction.

Insights

A community resource to support experience-based organizations with timely consumer research.

CASE STUDY

Engaging Audiences with Experiences

A community resource to support experience-based organizations with timely consumer research.

Legendary ad man David Ogilvy said “Never stop testing, and your advertising will never stop improving”, and we have some ideas on how to test your advertising.

CASE STUDY

Stop wasting your money on creative testing

Legendary ad man David Ogilvy said “Never stop testing, and your advertising will never stop improving”, and we have some ideas on how to test your advertising.

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