top of page
our-people.png

Our People

Tim Olafson

Co-Founder, Stone-Olafson

Group 283.png
Tim Olafson

Cred:

  • Co-Founder, Stone-Olafson

  • Executive Vice President, Angus Reid Strategies (Vision Critical)

  • President, Ipsos Observer

  • Senior Vice President and Managing Director, Ipsos-Reid Canada West



Client Success:

Audi, Calgary Stampede, Air Canada, MIT Tech Review, Government of Alberta, Volkswagen Canada, The City of Calgary, Farm Credit Canada, ATCO, SAIT



Best At:

Brand strategy, communication testing, anything qualitative, figuring out issues within organizations, bad puns.



Tim’s cool and collected ability to listen and then provide astute practical advice is second to none, and he has an instinctive ability to find creative solutions on the spot. He's the kind of person you want at the table when your organization is under pressure; when you're the decision-maker upon whom so much depends; when you need someone to come up with a completely different way of thinking about an issue, or when you just need a sounding board. He’s an excellent blend of researcher and trusted consultant: concise, perceptive, thorough, and unflappable.

Insights

A community resource to support experience-based organizations with timely consumer research.

CASE STUDY

Engaging Audiences with Experiences

A community resource to support experience-based organizations with timely consumer research.

Legendary ad man David Ogilvy said “Never stop testing, and your advertising will never stop improving”, and we have some ideas on how to test your advertising.

CASE STUDY

Stop wasting your money on creative testing

Legendary ad man David Ogilvy said “Never stop testing, and your advertising will never stop improving”, and we have some ideas on how to test your advertising.

bottom of page