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What We Do

Can’t see where
you want to go?

We can help
with that.

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They go beyond the “whatˮ and help us understand the “so whatˮ and the “now whatˮ. A smart, diligent team.ˮ

Stone-Olafson Client 

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There are many research firms out there, but we choose to work with Stone-Olafson because of the depth of their analysis, bringing in direct findings as well as context and relevant insights from other research.ˮ

Stone-Olafson Client 

Insights

CASE STUDY

Engaging Audiences with Experiences

A community resource to support experience-based organizations with timely consumer research.

CASE STUDY

Stop wasting your money on creative testing

Legendary ad man David Ogilvy said “Never stop testing, and your advertising will never stop improving”, and we have some ideas on how to test your advertising.

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Go ahead and make us
your go-to.

The custom approach we take is the reason people keep coming back. In fact, this is what makes us easy to talk to in the first place. Our dedication ot putting in the time to get to know you. That’s how we’re able to come up with a plan that provides the answers you need.

We’re here to help.
We can support you with:

  • Getting the most out of your existing data

  • Fresh insights, new research

  • Managing research services (your extended bench)

  • Helping you build an informed and compelling story

  • Measure/test/recommend what to adjust

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  • Measure and track brand engagement, reputation and audience impact

  • Understand customer experience (service models, specific touch-points, UX)

  • Conduct audience segmentation, profiling, and persona development

  • Consumer behaviour & marketing performance

Determine the Starting Point

  • Market sizing, concept testing

  • Brand position development and architecture

  • Communications & messaging strategy

  • Optimize touch-points and service models

  • Support marketing & creative effectiveness

Find the Opportunities / Solve the Problems

  • Strategic planning support

  • Continuous voice of customer and voice of team listening

  • Team understanding, engagement, & culture

  • Managed research services for efficiency and best order

  • Board effectiveness surveys / consultation

  • Performance measurement & KPI management

Empower the Change

The market has evolved into an experience economy. People need to feel understood.

Our team has a proven track record of delivering a range of services that help you thrive in the experience economy. 

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